What would be worse than a paint with bad flow and leveling that lets the previous color show through? “You can run but you can’t hide!” Yellow and red—formerly the colors of The Paint Dealer logo, were known for their bad hide. “Typically, a color like bright yellow normally takes 5 or 6 coats to hide,” says Maryellen Mantyla, Vice President of Marketing at California Products Corporation.
Her company has been working on ways to get the job done faster. California Paints, tinted with Trillion® Super Strength Colo rant, will cover with fewer coats,” she reports. “Traditional tinting systems require the use of extra colorant to achieve the desired hide. Trillion’s super strength opacity is visible using less colorant, allowing the paint’s original features to perform as intended.”
You have to go to California so to speak to get it. “Trillion is the only colorant system in the Western Hemisphere that has
3.5 to 4 times the strength of conventional colorants and vastly improves paint performance. It is exclusively available from Cali fornia Paints,” says Mantyla. Once you overcome its dangers, you’ll add good cheer if you use it correctly. “Any bright color changes the mood of a room,” she says. “Overall, yellow creates the feeling of cheer and warmth in a space. It is a very versatile color giving off a playful, optimistic, easy-going effect that can be used on many interior and exterior surfaces.
Here’s where a little expertise comes in make sure the yellow they pick will accomplish your customer’s goal. In fact, you might ask them how they want the room to feel, so they can edit their yellows down to what will accomplish it. A customer might love a color on the card, but make sure she or he understands what will happen when you take that 1×1 square and roll it up over a whole room. “When working with yellow, but sure to identify the undertone color,” Mantyla explains. “Yellows with acidic undertones may give a harsh appearance while yellow shades with softer undertones of green or brown allow for a room to stay light and warm while eliminating an overly intense feeling.
For added highlight, blend in a range of metallic and monochromatic accessories, she suggests. “Choose textiles in a contrasting neutral, and break up walls with clean white trim.”
Box your paint
For customers who want to adventure slightly outside the box, but want enough room to crawl back into it, you can pair up yellow with a neutral. “Buttery palettes of yellow like California Paints’ Curry and Craftsman Gold paired with muted neutrals are trending in kitchen and living areas to add elegant charm and energy,” says Maryellen. “Bright pops of color are now widely embraced in the world of interior design, creating dramatic contrast when paired with cream, gray, black and white.
“Certainly one of the most popular trends this season is the gray, white, and buttery yellow trio,” she continued. “Not only are we seeing it in interior design, but also in fashion and exterior paint trends. Yellow also pairs nicely with burgundy and brown based shades for a more classic look. Another combination for those not afraid of to make a statement is a mix of golden tones with orange balanced with complements of black and cream.”
And who doesn’t like to spread some butter on occasion?
Photo Courtesy of California Paints.