All advertising or marketing materials submitted to California Paints
for co-op reimbursement must meet the following criteria. Use the appropriate
co-op claims re-imbursement form when submitting materials for consideration.
Download and print co-op claim submission form here (Adobe Acrobat Reader required.)
I. ELIGIBILITY
California Paint and or Storm Stain Dealers who participate in the cooperative
advertising program are required to adhere to the terms and conditions
outlined.
II. COVERAGE PERIOD
Accrual: Previous year purchases made from December 1 through November
30 on designated products.
III SHARE AND ALLOWANCE
1. California Products will reimburse 50% of the cost of a dealer's advertising
in qualifying media. California Products share of cooperative advertising
will NOT EXCEED 2% of California Paint
and 4% of Storm Stain purchases (less any rebates, discounts, and returns)
from December 1 through November 30 (based on previous year purchases).
2. In generic dealer produced ads, reimbursement is based only on the
actual space or time devoted to California Paint and/or Storm Stain products.
For example, if California Paint and/or Storm Stain products
constitute 10% of the ad or commercial, then just 10% of the cost qualifies
for co-op reimbursement.
3. Unused co-op allowances cannot be carried over to the next year and no further credit will be available when the allowance is exhausted.
IV Qualifying Product
1. The California Paint and or Storm Stain Cooperative Advertising Program
covers the following designated products only. (unless otherwise specified
in various promotional programs).
INTERIOR PAINTS
550XX 2010 Super-Scrub Ceramic Matte Finish
551XX 2010 Super-Scrub Ceramic Eggshell
552XX 2010 Super-Scrub Ceramic Semi-Gloss
533XX Fres~Coat 100% Acrylic Latex Flat
535XX Fres~Coat 100% Acrylic Latex Velvet Flat
531XX Fres~Coat 100% Acrylic Latex Eggshell
536XX Fres~Coat 100% Acrylic Latex Satin
563XX Fres~Coat 100% Acrylic Latex Semi-Gloss
209XX Fres~Coat Alkyd Flat (Premium)
208XX Fres~Coat Alkyd Eggshell (Premium)
210XX Fres~Coat Alkyd Semi-Gloss (Premium)
560XX Pacific Latex Flat
561XX Pacific Latex Eggshell
559XX Pacific Latex Semi-Gloss
51200 Kitchen & Bath Enamel Eggshell
51300 Kitchen & Bath Enamel Semi-Gloss
50801 ProPaint Latex Flat
50901 ProPaint Latex Eggshell
51001 ProPaint Latex Semi-Gloss
23500 ProPaint Alkyd Semi-GlossCEILING FINISHES
54000 Pacific Acrylic Latex Ceiling White
54100 Diamond Acrylic Latex Ceiling WhiteLATEX UNDERCOATERS & PRIMER-SEALERS
54600 Fres~Coat 100% Acrylic Enamel Undercoater
57200 Pacific Acrylic Latex Primer-Sealer
54500 ProPrime Primer/UndercoaterALKYD UNDERCOATERS & PRIMER-SEALERS
20200 Primer-Sealer
22200 Fres~Coat Enamel UndercoatEXTERIOR PAINTS
450XX Fres~Coat 100% Acrylic Latex House Paint Velvet Flat
471XX Fres~Coat 100% Acrylic Latex House & Trim Paint Satin Gloss
400XX 2010 100% Acrylic Latex Flat House & Trim Paint
40100 2010 100% Acrylic Latex Eggshell House & Trim Paint
40200 2010 100% Acrylic Latex Satin House & Trim Paint
218XX House & Trim Alkyd Linseed Oil Gloss
288XX Alkyd Linseed Oil House & Trim Satin
212XX Alkyd Linseed Oil Trim Paint
460XX Pacific Latex Flat
463xx Pacific Low Luster
462XX Pacific Latex Satin GlossEXTERIOR PRIMERS
217XX Fres~Coat Trouble-Shooter Alkyd Linseed Oil Primer White & Gray
451XX Fres~Coat Trouble-Shooter 100% Acrylic Latex Primer White & Gray
23100 Pacific Alkyd Primer White
461XX Pacific Latex Primer WhiteFLOOR ENAMELS
530XX Allflor Epoxy Acrylic Porch, Floor & Patio Enamel
205XX Tuf-Quik Gloss Urethane Floor, Deck & Trim Enamel
708XX Ox-O-Deck Urethane Modified Floor, Deck & Trim Enamel
MISCELLANEOUS PRODUCTS
211XX Larcoloid Alkyd Urethane Gloss Enamel
511XX Larcoloid 100% Acrylic Latex Gloss Enamel
21150 Larcoloid Alkyd Metal Primer
511XX Larcoloid Latex Metal Primer
50300 ASAP "30"
52500 WipeOut 100% Acrylic Stain Block
56600 Dry Wall Primer
22401 Prep 'n Size Oil Base
52400 Prep 'n Size
52401 Prep 'n Size II
20100 Wipe-Out II
27900 Wipe-Out
28000 Stopz Stain Killer Primer/Sealer
56500 Sand Finish
56200 Texture Paint
24XX Latex Pool Paint
20XX Chlorinated Rubber Pool Paint
203XX Clear Cote Wood Finishes
204XX Clear Cote Wood Finishes
213XX Clear Cote Wood Finishes
23895 Clear Cote Wood Finishes
580XX Clear Cote Wood Finishes
58107 Clear Cote Wood Finishes
276XX Clear Cote Wood Finishes Varnish Stain
600XX Caulking Compounds Acrylic Latex: 15-year, 35-yearSTORM STAIN EXTERIOR STAINS AND WOOD PRESERVATIVES
214XX Linseed Oil Alkyd-Solid
473XX Urethane Latex-Solid
472XX Urethane Latex-Solid Matte Finish
215XX Linseed Oil Alkyd-Semi-Transparent
474XX Urethane Latex-Semi-Transparent
240XX Linseed Oil Alkyd-Decking Stain
475XX Urethane Latex-Decking Stain
20030 Clear Wood Finish
20040 Clear Deck Finish & Waterproofing Sealer
200XX Penetrating Wood Preservatives
STORM STAIN PRIMERS
214XX Trouble Shooter Linseed Oil Primer White & Gray
47344 Trouble Shooter Acrylic Latex Primer
2. All logo styles, tradenames, product names, can cuts and illustrations must be current. Old versions, and/or improvised versions are not eligible for reimbursement. (i.e., ads featuring Ox-Line products and or discontinued California names (Example: Allwall --do not qualify). Any product not listed above must have prior approval for co-op reimbursement. All current images may be obtained by contacting the California marketing department.
V. Qualifying Media
1. Newspaper advertising will be reimbursed if it appears in paid circulation,
general interest daily, weekly or Sunday newspapers and program books.
Religious Bulletins, and School Yearbooks and the like are not eligible.
All eligible publications must:
a. Serve the dealer's trading area.
b. Meet Second Class mailing privileges.
c. Have rates and circulation that are verifiable by independent audit.
2. Promotional flyers, free standing inserts (FSI's) and direct mail must have prior written approval from California Products. Reimbursement will be made only for the portion devoted to California Paint and/or Storm Stain.
3. Radio and Television advertising must mention California Paint and/or
Storm Stain at least twice in a :30 commercial; a minimum of three times
in a :60 commercial. In television advertising, the California Paints
and/or Storm Stain name and logo must be displayed for at least 5 seconds
in the video portion of
the commercial.
4. Outdoor advertising must be by recognized outdoor media companies only.
5. Reimbursement will be made only for advertising space or time or promotional novelties. Production charges, agency fees, talent fees and the like are not eligible for reimbursement.
VI. Qualifying Materials
1. For complete reimbursement of newspaper advertising (up to the 50% per ad limit), one of the two following qualifications must be met:
a. Use the official product photography of California Products Co-op Program in their entirety.
b. Original ads produced by dealers must contain a visual of the qualifying
California Paint and/or Storm Stain product and display the California
Paint and/or Storm Stain logo prominently and/or the California Paint
and/or Storm Stain brand name in the headline or subheadline in large type.
Also, the California Paint and/or Storm Stain name and logo must be no less than
50% of the size of the dealer's name and logo.
2. Generic advertising (which is subject to pro-rata reimbursement as noted in Section III-2) must meet the following conditions:
a. Only one other competitive paint brand will be allowed in the ad.
b. California Paint and/or Storm Stain products must be clearly identified
and separated.
c. In newspaper, a minimum of four column inches must be devoted soley
to California Paint and/or Storm Stain.
d. The California Paint and/or Storm Stain name and logo must be no
smaller than the name and logo of other competitive paint brands in the
ad; and no less than 50% of the size of the dealer's name and logo.
3. All billboards must have the California Paint and/or Storm Stain name and logo at least 50% the size of the store name. California Paints and/or Storm Stain must be the only brands illustrated on outdoor for co-op reimbursement.
4. Co-op ads must make no claim about California Paints and/or Storm Stain that California Products does not make in its own advertising or product specifications.
VII. Reimbursement
1. Dealers participating in the California Products Cooperative advertising
program must have money accrued in their co-op allowance account prior
to filing their claims. (These amounts can be obtained from your salesman
or the Coop Advertising Administrator at 800-225-1141, Ext. 209.)
2. Newspaper space is reimbursed at the local, net rate vs. national rates.
3. All requests for reimbursement should be submitted in the month advertising bills are paid. Use the attached form when submitting your invoices. (Note: All yearly co-op advertising claims must be received by California Products no later than December 10th of each calendar year).
VIII. Documentation
1. Newspaper
a. California Products Advertising Claim Form.
b. A copy of the "paid" publication invoice which shows the ad size, frequency and local net rate.
c. Tearsheet showing the ad, newspaper name and date.
2. Catalogs, Flyers, Novelties
a. California Products Advertising Claim Form.
b. Sample catalog or item.
3. Radio and Television
a. California Products Advertising Claim Form.
b. A copy of the station invoice detailing length of flight, number of spots, station affidavit as to commercials aired, and cost.
c. Each script broadcast must be attached to the claim form and bear station certification following the ANA/RAB (Radio Advertising Bureau) and ANA/TVB (Television Bureau of Advertising) documentation. All affidavits must bear the original signature of a station official. We suggest that you notify the station in advance that this documentation will be required.
4. Outdoor
a. California Products advertising claim form.
b. Photo of each outdoor board.
c. Vendor invoice from the outdoor display company showing the number of billboards and the length of time they are to be posted.
Submit all claims to:
Attn: Don Willis
California Products Corporation
150 Dascomb Road
Andover, MA 01810
IX. Revocation
California Paint reserves the right to refuse payment for non compliance
with any of the terms and conditions of this program. The Company also
reserves the right to review or cancel the program at any time with 30-days
written notice.
